Publsh Media Group Secures Exclusive Commercial Rights for Yas Marina Race Weekend 2026

UAE‑based experiential marketing firm Publsh Media Group has been appointed by Yas Asset Management as the sole commercial partner for the 2026 Yas Marina Race Weekend, granting it exclusive control over the venue’s commercial, media and experiential activities during the world’s most‑watched racing weekend.

The agreement authorises Publsh to create, promote and oversee commercial collaborations, branded media installations and immersive activations throughout Yas Marina for the duration of the event.

“We’re honored by the trust Yas Asset Management has placed in us. Deals of this scale result from years of demonstrating our understanding of how brands wish to appear in this region. Yas Marina provides the canvas to showcase that again, at the greatest possible scale,” said Sagar Chotrani, co‑founder and CEO of Publsh Media Group.

Yas Marina, situated beside the Yas Marina Circuit, welcomes an international mix of celebrities, yacht owners, hospitality guests and race enthusiasts during the Abu Dhabi Grand Prix weekend.

The venue boasts a 5 Gold Anchor Platinum accreditation from The Yacht Harbour Association along with the Superyacht Ready accreditation, reflecting compliance with global standards in operations, facilities, service delivery, crew experience and environmental stewardship.

“Yas Marina is where the world’s focus converges each December. This exclusive mandate allows us to craft something truly unique for brands—a platform that merges visibility, luxury hospitality and immersive experience at the season’s final race,” added Kushal Desai, co‑founder and Managing Director of Publsh Media Group.

The partnership program for the 2026 Yas Marina Race Weekend is now open, offering a limited set of tiered opportunities to brands in selected categories. The structure provides category exclusivity, high‑impact media placements and distinctive experiential concepts throughout the weekend.

“Yas Marina gives brands an energy and glamour that no other venue can match, reaching an audience of world‑class stature. Together with Publsh Media Group, we are ensuring that potential is fully realized,” stated Jassim Albastaki, General Manager of Yas Asset Management.

During the 2025 edition, more than 120,000 visitors attended Yas Marina over the race weekend. The new partnership will enable global brands to connect with and engage this high‑profile audience at one of the sport’s most‑watched events.

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